Chris Lynch

I’m Chris,
Experienced Product Design leader

Singapore Permanent Resident

Worked with Delivery Hero (foodpanda), L’Oréal, Danone, Tokio Marine and Pan Pacific.

L'Oréal Design System

Leading the rollout of L'Oréal's Design System across APAC.

Tokio Marine Digital Transformation

Delivering a customer centric experience for a large financial institution.

Kruidvat eCommerce replatform

I led the design of a new ecommerce experience for mass retailer Kruidvat, increasing conversion by 36%.

New Content Hub for Superdrug

Superdrugs content hub was outdates and not suitable, so we designed a new experience.

About me

I am a T-Shaped Design with 12 years of experience in UI/UX, digital design, e-commerce, motion graphics and design team management.

Currently I am UX Practice lead at Valtech Singapore where I lead a team of 4 UX designers working with cross functional teams to deliver exceptional experiences for our global clients such as L’Oréal, Tokio Marine, Pan Pacific Hotel Group and Danone. I am responsible for the scoping, pitching, budgeting and delivery of all UX projects including support and maintance CR’s to large scale projects including Discovery, Research, Ideation, Design and Implementation. I also lead the team in developing a mulit-brand Design System for L’Oréal’s APAC markets.

I am a Singapore permanent resident.

Before moving to here I worked for A.S. Watson where I was a key player in the company's internal agency, eLab. I led a team of 3 designers and 1 developer. I managed the team’s workload of 4000+ jobs and its relationships with over 15 e-commerce business units throughout Europe and Asia, including brands such as Superdrug, Marionnaud Paris, Kruidvat and Watsons. I was lead designer on major projects where I mentored and developed other designers on anything from artwork, A/B testing, to full ecommerce UX redesigns. I created reports on team resources and managed their day-to-day needs and development. I also took leadership of the UX team, implementing new processes and increasing A/B testing productivity. My key highlight was leading the redesign of the Kruidvat.nl website where YoY conversion is up 36% and on Black Friday 2018 where it took in over €1m in a single day.

Skills I have

I am experienced using qualitative and quantitative UX research, ideation and design methods including customer journey mapping, Persona’s, workshop facilitation, information architecture and rapid prototyping/testing.

I also have experience optimising websites using research tools such as Userlytics, UXArmy, HotJar and Google Optimise to gather user insights to help me empathise with customers. I take this information to define design solutions to solve pain points for the business and users.

I understand how websites are built due to my 12 years experience working with HTML, CSS and JS to build responsive websites using various frame works. I have also experience working with Adobe After Effect and Premier Pro to create compelling motion graphic videos and animated infographics.

I have also acquired further professional development via multi courses and accreditations including the below:

Insights Personal Perception
Effective Leadership - Difficult Conversations
Activate Business simulation
Pinnacle Professional Presentation Training
Advanced Motion Graphics - After Effects